Light at the end of the tunnel

Setting the highest standards in the aftersales market, Lucidity sells its range of lighting products to manufacturers as well as truck drivers, fleet owners and individuals through a network of distributors and resellers around Australia.

For Lucidity, innovation and improvement are more than aspirations – they’re the values that drive its team forward. Many of Lucidity’s products are designed and manufactured in Australia by its in-house engineering team, meaning it is constantly tailoring to the Australian customer needs while maintaining and enhancing safety throughout their vehicles, on and off the road.

Lucidity President, Mathew Jenkins, explains that the company’s point of difference comes from its commitment and outstanding effort towards the product.

“From an aftermarket perspective we put a lot more work into producing the product itself,” he says.

“We like to make them have a bit of a unique Lucidity signature about them. We always tend to make sure that there’s some chrome or stainless steel that attracts the eye and dresses the truck up, and we try to follow or create the trends that are in the aftermarket for the truck to dress up the market.”

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