Let there be light: Lucidity
Established in 1981, Lucidity is Australia’s leading manufacturer in wiring and lighting products for the transport industry.
Being at the forefront of an industry is not something that happens overnight. Lucidity Australia has near a quarter of a century of experience in supplying the transport industry in Australia.
Company President Mathew Jenkins says Lucidity is the largest manufacturer to the OEM trailer industry for wiring, lighting and DC electronics as combined kits. He explains that while there may be competition larger globally, that isn’t the case down-under.
“They’re certainly not in Australia, and they’re certainly not as proactive at solving issues and working as closely with manufacturers as us,” he says. “The mere fact is we can actually be a solution out of one box for wiring, lighting and electronics, all designed to work together.”
Education within the industry is vital to understanding how your products are expected to operate.
“At Lucidity, we understand that transport is just a term that covers every niche within the industry,” Mathew says. “For instance, we dig down to the specialty needs for refrigerated transport, livestock transport and so on. We are very fortunate that we have partners willing to share niche industry expertise with us to improve the overall experience and prove time and time again that we are the premium supplier to this industry.”
Lucidity is pioneering the visualisation that there are three voltages in Australia which Mathew says evolved from when European trucks came to Australia and resorted to bulb lights as that was the only option available.
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